Vilnius (Lithuania) 2006

Plenary sessions

Communicating in the new Europe
Peter Green, Development Director, AlphaGalileo Foundation
Bettina Gneisz, Vice President Corporate Communications of OMV AG, Austria
Saullius Vengris, Vice-rector of Vilnius Academy of Fine Arts, former secretary of Ministry of Education, Lithuania

The Brain Drain
Charles Woolfson University of Glasgow, UK
Linas Čekanavičius, Vilnius University, Lithuania

European University Ranking
Gero Funereal, CHE - Centrum für Hochschul-Entwicklung, Germany
John O’Leary, Editor of the Times Higher Education Supplement, UK
Andrea Costa, Bocconi University, Italy

Communication by Nature
Prof. Dr. Marcel De Cleene, University of Gent, Belgium

Workshops

How to Handle The Change of the Rector, Principal or Vice Chancellor
Wolfgang Mathias, University of Cologne, Germany

How to implement a name change and new corporate identity.
Willem Hooglugt, Radboud University Nijmegen, The Netherlands
Ingeborg Dirdal, University of Stavanger, Norway

How to be more creative in getting your university into the media
John O’Leary, Editor of the Times Higher Educational Supplement, UK
Nic Mitchell, University of Teesside, UK

Finding out what the customers of higher education think: Communicating with students
Chris Harris, HERO, UK
Marek Zimnak, Wroclaw University of Economics, Poland

Promoting science and research via the web to the press and public – the German and Swedish experiences through idw and ExpertAnswer.
Josef König, Rühr-Universität Bochum, Germany
Sylvia Träris, IDW – Universität Bayreuth, Germany
Ingemar Björklund, Swedish Research Council, Sweden

International student recruitment: Attracting international students from outside the European Union.
Piet Bouma, University of Groningen, The Netherlands
Anne Fuynel, Grenoble Ecole de Management, France

Evaluating higher education public relations
Bernt Armbruster, University of Kassel, Germany

How can industry and higher education work better together in the new Europe? Including industry view on public relations in new EU member states.
Bettina Gneisz, OMV AG, Austria

Working together with PR-agencies
Hans ten Brinke, ABP , The Netherlands

Do’s and Don’ts of Internal Communication
Rolf Guggenbühl, Guggenbühl Communications, Switzerland

Communiqué - support for press offices in European universities
Peter Green, Development Director, AlphaGalileo Foundation

Friendraising to fundraising: the role of effective communication in development
Anna Mundell, Iain More Associates, UK

How to deliver good media training
Arwin Nimis, Hanzehogeschool Groningen, The Netherlands

How to promote more exchanges of students, scholars and scientists between East and West European universities?
Charles Woolfson, University of Glasgow, UK
Raimonda Markevičienė, Vilnius University, Lithuania

Abandon the paper for the web
Ann-Christine Nordin, Chalmers University of Technology, Sweden
Åsa Ekval, Chalmers University of Technology, Sweden

The use of weblogs in public relations and communication management
Philip Young, University of Sunderland, UK