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Plenary sessions
Culture and the university
Mary Miller, director, Stavanger 2008, European Capital of Culture, Norway
Daniel Hansson, Artistic Director and Conductor, Malmo University, Sweden
Student recruitment
Ursula Kessels, researcher and lecturer at the Freie Universität Berlin and HSU Hamburg, Germany
Bernd Wächter, director, Academic Cooperation Association (ACA), Belgium
Research communication
Professor Ole Didrik Lærum, University of Bergen, Norway
Internal communication: The communication worker as an agent for change
by ass. Professor Inger Stensaker, Norwegian School of Economics and Business Administration, Norway
Workshops
Anniversaries as PR and Marketing Instruments – The 550th Anniversary of the University of Freiburg
Eva Opitz, University of Freiburg, Germany
Embedding Widening Participation to obtain Equity in HE: Communication strategies
Ida Marie Andersen, Head Communication Adviser, Oslo University College, Norway
The Academic Community Meets the Digital Community – How do they relate?
Asbjørn Bartnes, Lasse Knutsen and Bente Schøning, University of Tromsø, Norway
University of Bologna - Unibo Portal System
Luca Garlaschelli and Andrea Paolo Ciani, University of Bologna, Italy
The impact of heritage and how to use it
Nijolė Bulotaitė, University of Vilnius, Lithuania
Paolo Pomati, Università del Piemonte Orientale “Amedeo Avogadro”, Italy
Merger of the 3 universities of Strasbourg in 2009: An opportunity to rethink the organisation of a communication device and its strategy
Anne Goudot, Université de Strasbourg, France
Who Talks To Whom? Analysing Networks
Laura Blake, National Primary Care Research and Development Centre, Universities of Manchester/York, UK
Best practice in internal communication
Christine Legrand and Emmanuelle Almendra, CPE Lyon, France
Communicating change - maximising the potential of the University website
Martin Herrema, Media relations manager, University of Westminster, UK
The role of Universities in Cultural Renewal
Sanna Holmqvist, University of Malmö, Sweden
Cultural renewal - lessons for the UK from the ‘Swedish model’
Natasha Vall, University of Teesside, UK
WEB – Extreme make-over
Monique Jipping, Director Communication Services, Utrecht University, The Netherlands
Market Research for Universities
Andrea Costa, Bocconi University, Milan, Italy
Targeting your message for the international press
Andrew Miller, Deputy Director of Communications, EUA, Brussels, Belgium
Transferring academic knowledge to business
Marcus Gibson, Gibson Index Ltd., London, UK