La Valetta (Malta) 2004

Plenary sessions

Communicating Europe: Common Values Across Cultures
Dr Charis Xirouchakis, Responsible for Public Relations, Council of Europe 
 
The search for a common ground in European Higher Education
Dr César Álvarez-Alonso, Executive Secretary, Santander Group Secretariat 
 
Anti-racism advertising: what does it take?
Dr Biljana Scott, University of Oxford

Communicating in two cultures: The Franco-German University, a university without
walls and two countries as a joint campus
Ms Ulrike Reimann, Co-ordinator Franco-German University 
 
The role of jokes in transcultural academic administration: Towards a Quality Audit
Professor Peter Serracino Inglott, Former Rector of the University of Malta, Malta's representative at the Convention of Europe

The influence of national culture on strategic public relations: The Malta Experience
Ms Laura Mifsud Bonnici, Communications Coordinator for the Minister for the Family and Social Solidarity, Malta

Workshops

Public Discussion of 'Difficult' Scientific Topics
Rolf Guggenbühl, Public Relations Officer at ETH, Zurich & Former President of EUPRIO 
 
A European Public Relations Dimension: the E.B.O.K. experience
Carmel Bonello, pr Manager, BPC Advertising

"Communicating in two cultures - universities without walls" 
Ulrike Reimann Franco-German University
Alessandra Saletti University of Trento 
 
The influence of national culture on strategic public relations. The Maltya experience
Laura Mifsud Bonnici, Communications Coordinator for the Minister for the Family and Social Solidarity, Malta
Mary Anne Lauri, Lecturer in Social Psychology, Faculty of Education, University of Malta

The Power of the BBC (Branding, Benchmarking and the Competitive edge)
Peter Slee, Pro Vice-Chancellor, Northumbria University and
Sean Figgis, Head of PR & Communications, Northumbria University

Controversy, Communications and Cambridge
Susannah Baker, Director of Communications, University of Cambridge
Nick Champion, Deputy Head of Press Office, University of Cambridge 
 
Designing web sites for maximum impact
Chris Harris, Executive Director, HERO

The importance of institutional branding and the role of a house style
Jolanda van den Broek, Head office of Public and External Affairs, Tilburg University