Krems-an-der-Donau (Austria) 2005

Plenary sessions

Integrated Communication – an Overview
Karin Kirchner, General Motors, Zurich, Switzerland

PR and Marketing: Brothers in aims?
Dejan Vercic, University of Ljubljana, Slovenia
Markus Langer, CHE Center for Higher Education Development, Gütersloh, Germany

A Vision of University Communication
Inga Persson, ONPACT, Munich, Germany

Workshops

The Secret of Emotional Connections. Branding for Universities.
Peter Baumgartner, Siemens Austria, Vienna, Austria

Getting Support and Finding Strong Friends. Lobbying as a Communication Tool.
Thomas Hofer, Public Affairs, Vienna, Austria

Do's and Dont's for Advanced. What Journalists Really do Expect.
Jan-Martin Wiarda, Die Zeit, Hamburg, Germany

The Challenge of Integrated Communication. A Case Study from Finland.
Jorma Laakkonen, University of Helsinki, Finland

From Strategy to Implementation. PR Concept Development.
Nicola Stanisch, Interbrand, Zurich, Switzerland

From Theory to Practice. Managing Integrated Communication.
Karin Kirchner, General Motors, Zurich, Switzerland

Marketing of Higher Education. A Dutch Approach.
Jacques van Vliet, Netherlands Organization for International Cooperation in Higher Education

Academic Education for Sale? Tuition Fees: A European Comparison.
Nic Mitchell, University of Teesside, Great Britain
Josef König, Rühr University Bochum, Germany

Getting Prepared for the Worst Case Scenario. An Introduction into Crisis Communication.
Peter Reader, University of Bath, Great Britain

Managing Corporate Channels. Principles of Internal Communication.
Birgit Raffael, Karstadt Quelle, Fürth, Germany

Building and Rebuilding Corporate Identity. A Norwegian Experience.
Ingeborg Dirdal, University of Stavanger, Norway

Campaigning for Lifelong Learning. The Danube University Krems – A European Pilot Project.
Gisela Gruber, Danube University Krems, Austria

How to Get that Good? Rising Importance of Benchmarking for Universities.
Markus Langer, CHE Center for Higher Education Development, Gütersloh, Germany

Messages from the Command Bridge? Guidelines for University Spokespersons.
Peter van Dam, Eindhoven University of Technology, Eindhoven, The Netherlands

The Counselling Fair. A Case History of an Integrated Campaign of Counselling and Communication.
Paolo Pomati, Università degli Studi del Piemonte Orientale, Vercelli, Italy

Promoting Research Excellence by TV. A Success Story from Great Britain.
Ian Rowley, University of Warwick, Great Britain