Conference programme

THURSDAY, JUNE 25th
09:00- 16:00 Registration University of Aveiro Entrance Hall of the rectory building

16:30 - 17:30 Guided boat trip along the lagoon of Aveiro. Meeting at the entrance of Rota da Luz tourism information point

18:00: Visit to the Museum of Aveiro guided by the Director, Mrs. Ana Margarida Ferreira.
"Moments of Music" with the participation of professors and students of music of the University of Aveiro.
Welcome reception cocktail Museum of Aveiro

FRIDAY, JUNE 26th
08:00 Registration University of Aveiro, Entrance Hall of the Rectory building

09:30 Welcome Speech Prof. Helena Nazaré, (Rector of the University of Aveiro)
Opening Conference, President of EUPRIO, Paolo Pomati
Main auditory Rectory Building

10:00 1st Plenary Session
What are universities for and how do communications reflect that?
Prof. Júlio Pedrosa, (President of the Portuguese Council for Education)
Engº João Paulo Oliveira, (President Bosch Thermotechnology S.A.)
One more speaker to be announced
Main auditory Rectory Building

11:00 Coffee Break Rectory building

11:15 2nd Plenary Session
Role of Communications / How to manage the communications function?
Arja Suominem, (Senior Vice President, Communications, Nokia Corporation)
Charlotte Lindsay (more information available soon)
Main auditory Rectory building

12:30 Lunch University Restaurant of Crasto

14:00 :: 15:00 Workshops - Panel I
1.There’s life beyond the boundaries of the Campus, Klaus H. Grabowski
2. How did I become a top communications professional?, Arja Suominen
3. The Summer Academy at Strathclyde University: using challenge to raise educational aspiration, achievement and motivation, Christine Percival
4. How to bring 30 thousand youngsters to campus, Margarida Almeida
5. The theory of merging a University vs. the practical possibilities and all the problems which could appear in the process. The example of the merging process of the Universities of Essen and Duisburg, in Germany, Sabine Zix
6. Branding in the 21st century, Katrin Androschin
7. The University in the Second Life, Carlos Santos and Luís Pedro Pedagogic,
Scientific and Technological Complex

15:00 Coffee Break Pedagogic, Scientific and Technological Complex

15:15 Workshops - Panel II (workshops Panel I repeated)

16:15 Workshops end

17:15-19:30 Bus tour to Vista Alegre and beaches. Visit to Vista Alegre Factory and Village.
Bus tour continues to Ilhavo.

19:45 Dinner at Hotel de Ilhavo.
Buses will take participants back to their hotels at 23:00

SATURDAY, JUNE 27th
9:00. 10:15 Workshops Panel III
8.Creating, managing and developing a university design programme, Pete Burke and Jens Fink-Jensen
9. A creative campaign for high school students, Alexandra Hroncova
10. Overcoming Geographic and linguistic barriers in branding a small country university online, Aukse Balcytienne
11. Learning New tricks: how social media is revolutionising the role of the PR professional, Tracy Playle
12. Managing and developing a university brand, Christine Ayre
13. Marketing or communications? Laure Schonenberger
14. The unique experience of Polish PRIO: how to build a Model of Community Promotion, Marek Zimnak
15. A Rhetorical and Semiotic Approach of the Actual Modality to Promote National and Local Identity in Romania, Odette Arhip
Pedagogic, Scientific and Technological Complex

10:45 Coffee Break

11:15 Panel IV (workshops Panel III repeated) Pedagogic, Scientific and Technological Complex

12:30 Lunch University Restaurant of Crasto

14:00 3rd Plenary Session
Developing a global brand for a university, Chris North, Chairman of Fishburn Hedges, Brand Consultants
Main auditory Rectory building

14:30 Presentation of EUPRIO 2010
Main auditory Rectory building

15:00 4th Plenary Session
General Assembly Meeting and election of EUPRIO president for 2010-2012.
EUPRIO Competition Results
President’s closing session speech

16:00 Picture of the Group North of the Alameda

18:00 Bus leave hotels with participants to Curia

20:30 Gala Dinner Hotel Palace, Curia

SUNDAY, JUNE 27
Optional Tours